Our Core Purpose
We create unique advertising campaigns to cultivate exponential growth for our clients and in ourselves.
Josh Stalets established Be Better Advertising in May of 2010. It was originally called 121 Marketing – derived from One to One Media – an eBay business that was the beginning of my ( Josh ) entrepreneurship journey.
From 2010 to 2016, I ran the company with success from part-time freelance help. As a company culture and values started to form, a name change was needed to better represent the company. It was renamed to Be Better Advertising to represent our constant desire to grow & learn (be better) both as people and for our clients.
From January 2016 to September 2017, Be Better Advertising experienced exponential growth, going from 1 full-time employee to 33 full-time employees and making the list of Inc 5000 Fastest Growing Companies in America. However, I failed to put the proper Operations / Company structure in place to contain the growth successfully, and it eventually crumbled into filing company bankruptcy in January 2018.
Since then, I have learned a massive amount of what *not* to do and we are rebuilding. Something we had a lot of success (please see our Glassdoor reviews) with were our people and our culture. We only hired an average of 1 person for every 1,000 applicants and that priority towards hiring showed in the company every day.
Every person we hired on were rare, unique, extremely strong individuals, and I did my best to treat them as such.
Where I failed was the metrics and financial/numbers sections of the company. I have since rectified those and am in the process of creating a much stronger company this time around.
I’d like to be extremely transparent about the company history, as you are most likely a potential employee looking to join the team.
What you see is what you get with me, and my promise to you is I will make this the best job you’ve ever experienced.
My favorite quote is:
CFO: “What happens if we spend all this money to invest in developing our people and they leave us?”
CEO: “What happens if we don’t and they stay?” – Peter Baeklund
The one word I would use to describe myself is: “Sekret”