Pay Per Click (PPC) refers to paid advertising on search engines by paying each time a user clicks on your advert. This ad appears alongside the organic (free) search down the right side of the page with a couple sometimes showing up above the free listings. There are various search engines offering PPC advertising but the main ones are Google (Adwords) and Yahoo/NineMSN (Yahoo! Search Marketing).
A successful PPC campaign will comprise of thousands of keywords, daily monitoring of the various campaigns and specialized copy writing skills to ensure high click through rates. Managing a successful PPC campaign requires years of experience and an expert team such as ours that are certified as Google Adword Professionals.
If you are planning to, or already spend $1,000+ per month with Adwords we can help you achieve far greater results than you are right now. We can also handle large campaigns, we helped one customer of ours to a $800,000 monthly spend with an average ~72% ROI.
If you are ready to get the most out of your paid search budget, fill out the inquiry form on the contact us page.
- Only pay for ads that generate results
With PPC you only pay for actual traffic. By clicking on a link, a visitor has expressed a direct interest in your advertised offering. PPC advertising allows you to direct visitors to a section of your website that has been specifically created for your targeted keyword. By putting you in control of the destination, you are assured that the visitor is arriving at a page with relevant content.
- Instant results
Unlike organic SEO, PPC advertising produces instant results. This allows you to generate immediate traffic! Measureable and customizable With tracking code installed on your website, you can calculate your cost per conversion and return on investment. This allows us to continually adjust your campaign to deliver even better results.
As the name implies, you can target your adverts to a specific geographic area. This prevents your budget from being wasted by visitors living in distant locations who are less likely to engage your services.