Successful Campaign Creation
Any agency can create an advertising campaign, but creating one that will deliver results requires
a great deal of research and analysis. We structure your campaign that will drive the right customers to you.
- Effective Keyword targeting. We seek to find the keywords that can help your advertisement thrive without having to spend too much of your budget. By looking at competition and other factors, we make sure you’re reaching your full potential.
- Landing Page Selection. When creating an ad campaign, choosing your landing page is very important. We will help make sure that when someone clicks on your ad they are sent to a landing page with a great call to action that will give them the best opportunity to convert.
- Writing engaging ads. One of the most important aspects of a successful campaign comes down to how your ads are written. We write ads that entice users to click on them, but also encourage them to transact.
On-Going Campaign Optimization
- Solid testing of ads. Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to raise the bar by A/B testing multiple ads.
- Reacting to user trends. User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take advantage.
- Keyword performance monitoring. You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.
Native Advertising
Forrester Research reports that 79% of marketers plan to generate branded content this year. As brands are now increasingly moving towards becoming digital publishers, innovative content has become a necessary way to keep companies competitive. This effort is wasted if at scale, brands cannot connect exceptional content with consumers who want to read it.
Earned media, PR or word of mouth is the holy grail of marketing. When a trusted publication creates positive content about your brand, it helps create real credibility between you and the end consumer.
Desktop Display Media
You’ll often hear people say they don’t pay attention to banner ads, but we know differently. We run a plethora of successful direct response and branding focused banner ad campaigns, and know that this high-reach, cost-efficient channel is a proven driver of online conversions and awareness.
Mobile/ Tablet Marketing
Although it’s been talked about for several years now, mobile and tablet advertising is really still the Wild West. Whether you’re looking to drive phone calls, app downloads, or conversions on your mobile website, we’ve successfully implemented and tracked campaigns across multiple mobile networks using 3rd party tracking tools. The banner capabilities and creative execution vary depending on the operating system, and we’ve helped chart the territory through Android, iOS, and tablet applications.
Why Choose 121 Marketing?